Inside this month's issue:

How did your agency stack up against others that completed TAAR’s 2009 survey?

The role of the traditional sales manager needs to change.

Are you checking the financials of potential prospects before you dedicate your time to them?

Learn why Gmail is so popular and why it’s growing so rapidly.

SalesForce offers many benefits—and it is dramatically less expensive than traditional CRM systems.

Tips and tricks for using the Flip Video Camcorder.

Meet Ning—an online social media service that allows users to create their very own social networking sites.

Several useful—and free—translation services are available to decipher Internet content not written in English.

A new, intriguing iPhone application; sending crime tips via text messages; Secret Session at AMS Users Group Convention.

The Insurance Information Institute makes it easy for you to use their videos on your site to inform and educate.

April 2009

Glad You Asked

Steve Anderson

Video Editing Tools

Editor's Note: This month's question comes from Rusty Keighron with docSTAR from Schenectady, N.Y.

Question

I just purchased a new Flip Video Camcorder and have a few questions. Do you use an editing suite to add titles, graphics, and sound? If yes, which one? Are you able to shoot steadily enough while holding the camera, or do you routinely use a tripod? Are there any settings, resolutions, or frame rates that you have found to be optimal? Have you found the internal microphone to be sufficient? Is one site better than another for posting videos?

Answer

Using videos for both marketing and customer service can be a great option, especially if you want to attract younger generations. There are many tools available to help you easily create videos that you can use on your Web site for prospects and clients, as well as for training purposes within your agency.

The number of video editing tools available allows any size agency to put together a basic video recording studio. Cost generally runs between $500 and $1,...

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