Inside this month's issue:

How did your agency stack up against others that completed TAAR’s 2009 survey?

The role of the traditional sales manager needs to change.

Are you checking the financials of potential prospects before you dedicate your time to them?

Learn why Gmail is so popular and why it’s growing so rapidly.

SalesForce offers many benefits—and it is dramatically less expensive than traditional CRM systems.

Tips and tricks for using the Flip Video Camcorder.

Meet Ning—an online social media service that allows users to create their very own social networking sites.

Several useful—and free—translation services are available to decipher Internet content not written in English.

A new, intriguing iPhone application; sending crime tips via text messages; Secret Session at AMS Users Group Convention.

The Insurance Information Institute makes it easy for you to use their videos on your site to inform and educate.

April 2009

Tech Tips

Steve Anderson

Use Video on Your Web Site: It's Easy!

Video can be a powerful tool when used to inform and educate prospects, current clients, and employees. Largely because of YouTube, younger generations are especially open to viewing videos. Most agents have a hard time understanding how to use video because they don't know where to begin. One place to begin is with the Insurance Information Institute.

The Insurance Information Institute produces videos and allows agencies to use them on their own Web sites. Thousands of Web sites presently link to and use content from the Insurance Information Institute's sites. You must obtain permission to use I.I.I. content, and follow some specific rules. Permission can be requested by completing a form located on the Web site itself. Some of the rules include:

You must cite I.I.I. as the source for the content on each Web or print page where it appears and you must link to iii.org on each page where the content appears. And you may not charge anyone to view I.I.I. content online. You may not alter I.I.I. content in any way. The I.I....

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