Inside this month's issue:

Boost your agency’s credibility and visibility with a presence on LinkedIn.

A successful marketing program is vital to your long-term health. Get started building yours today!

Sometimes it’s necessary to end bad relationships—whether with clients, employees, or even colleagues.

Introducing RURL, EyeJot, ZoHo, and GoToMeeting—four more Web-based services that you may find useful.

In part four, learn to succeed at e-business by getting a workout buddy, a coach, an exercise group, and schedule.

Not all information on the Internet is free to use. Find out what’s fair to use and what’s not.

Getting ready to move? Take note of some “lessons learned” before you travel too far down the wrong path.

Texting raises millions for Haiti; preparing for next data explosion; top desired features for future cell phones.

Do you know what your clients think of you? If not, discover multiple ways to create quick and easy customer surveys.

February 2010

Web Trends

Steve Anderson

How to Use LinkedIn to Generate New Business

LinkedIn is a social networking site for business professionals. Basically, it's Facebook for business. Many of you may have received requests to connect with someone using the LinkedIn platform. While most agents accept connection requests, they really don't have any idea how to effectively use LinkedIn to generate new business. This article will detail some of the basic best practices you should follow in order to effectively connect with new business professionals.

Networking today

Successful producers know that their success is based on being able to network effectively. In the past, networking involved being a part of your local community: going to Rotary meetings, being a part of the local Chamber of Commerce, being active in your church, and any other activity that would place you in situations where you could meet other people.

LinkedIn provides a platform that allows you to do the same type of networking—in an electronic environment. LinkedIn helps you ...

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