Inside this month's issue:

Boost your agency’s credibility and visibility with a presence on LinkedIn.

A successful marketing program is vital to your long-term health. Get started building yours today!

Sometimes it’s necessary to end bad relationships—whether with clients, employees, or even colleagues.

Introducing RURL, EyeJot, ZoHo, and GoToMeeting—four more Web-based services that you may find useful.

In part four, learn to succeed at e-business by getting a workout buddy, a coach, an exercise group, and schedule.

Not all information on the Internet is free to use. Find out what’s fair to use and what’s not.

Getting ready to move? Take note of some “lessons learned” before you travel too far down the wrong path.

Texting raises millions for Haiti; preparing for next data explosion; top desired features for future cell phones.

Do you know what your clients think of you? If not, discover multiple ways to create quick and easy customer surveys.

February 2010

Connections

Jack Burke

Dis-Connections?

Sometimes it's necessary to end bad relationships.

We build our lives and our businesses through the development of relationships. Hopefully, we put time and effort into the nurturing and growth of such relationships. In fact, many business people refer to their clients as friends. Over the years, I have dedicated myself to the relationship aspect of business, helping people to create customer connections on an ongoing basis. This column is one of many ways in which I attempt to carry that message.

Yet there is another side to relationships, and it's not an easy one. Sometimes it becomes necessary to end a relationship for the betterment of all. That's what I'd like to address in today's column. Perhaps you've grown apart from someone who was a personal friend. Perhaps a long-time employee needs to be terminated. Perhaps the fit with a client is no longer conducive to good business. Regardless of the situation, ending a relationship is not an easy task.

Clients

In the 80s and 90s, insurance consultant John Jaques used to ...

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